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Mobility as a Service and the future of urban mobility. How to increase the modal share of public transport?
Smart ticketing. Contactless paying. Dematerialized ticketing. Seamless mobility. Intermodal travels. In one acronym: MaaS, i.e. Mobility as a Service. In broader sense: increasing the appeal of public transport by making traveling on buses, trams, trains and shared mobility vehicles easier. Yes, but how?
Lidia Signor
Combined Mobility Manager, UITP
Sampo Hietanen
Founder and CEO, MaaS Global
Julie Sulli
MaaS project leader, Keolis
Stefania Di Serio
Sales & Business Development International Market, Almaviva
Ignazio Cordella
Global Head of Marketing eBus, Enel X
The framework
Along with the challenge of energy transition, digitalization is the other key trend affecting the strategies of public transport companies and authorities nowadays. Especially in a post-pandemic framework that sees transit providers striving to get users back: improving user experience and offering easy access to public transport becomes instrumental in order to increase the share of public transport journeys, with cities such as Barcelona – for instance – aiming at a 65% modal share by 2025.
The Agenda
Opening and introduction
Sustainable Bus
KEYNOTE – Scenarios and prospects of Mobility as a Service
Lidia Signor
Combined Mobility Manager, UITP
Challenges and opportunities of MaaS implementation in the operator’s view
Julie Sulli
MaaS project leader, Keolis
Building a business case around Mobility as a Service
Sampo Hietanen
Founder and CEO, MaaS Global
Digitalization and electrification. The future? Smart cities
Ignazio Cordella
Global Head of Marketing eBus, Enel X
Digital transformation at the service of public transport. An opportunity that must be taken!
Stefania Di Serio
Sales & Business Development International Market, Almaviva
Sign up
“Mobility as a Service and the future of urban mobility. How to increase the modal share of public transport?” is the third – and last – event of the Sustainable Bus Tour 2022.
Questions? Don’t hesitate to contact us at info@sustainable-bus.com
